Market Information



To help speed the success of young companies licensing University of Wisconsin technology, WARF offers its start-ups free access to market research information.

This information can help WARF start-ups develop sound strategic and financial plans and obtain the financing necessary to transform ideas into viable products.

The market information provided by WARF has helped several companies answer the following key questions.

• What are the expected markets for these products and the market sizes?
• Who are the company's anticipated customers?
• Who are your company's competitors or potential competitors in this market?
• What comparable licensing deals have been completed by the company's competitors?
• What type of financing has been acquired by the company's competitors?
• Who are potential financiers of the company?

WARF can provide our start-ups various types of market information. One of the most valuable services we offer young start-ups is free access to market reports developed by third-party vendors. We work with leading business information and analysis firms Frost & Sullivan and Datamonitor to provide market information that can be essential for developing effective business plans and strategies.

These third-party reports are available to start-ups that:

• have executed a standstill, option, equity or license agreement with WARF,
• employ fewer than 10 full-time equivalent employees, and
• generate annual sales of less than $5 million.

To request market information:
If you meet all of the above criteria, which WARF monitors closely due to the requirements of our vendors, you can request this service by following the steps below:

1. Review the Frost & Sullivan and Datamonitor report selections to identify the type of reports and information you would like to receive. Please note that all Frost & Sullivan reports are available to you through WARF, but only Pharmaceuticals and Healthcare reports are available from Datamonitor.
2. Record titles, publication dates, authors and, if available, reference numbers of the reports that interest you.
3. Complete the Market Research Sharing Agreement. Please include your start-up contact information, but do not list contact information for other affiliations, such as UW-Madison or venture investment groups.
4. Look for a confirmation of your request at the email address you provided. Click the link in this email to verify your information. Only after you verify your information will WARF receive your request.

Depending upon the current volume and nature of requests, response times may vary.
If you have any questions about third-party market reports, or other market analysis services available from WARF, please send an email to marketinfo@warf.org.

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